DIGITAL PRODUCT MANAGEMENT WORKSHOP

 

PRODUCT MANAGEMENT WORKSHOP 

  • Introduction to Product and Product management cycle

  • Understanding and estimating markets

  • Competitive analysis, User research, interviews, user vs customer, surveys, sample size determination

  • User Persona creation and hypothesis testing

  • Design and UI/UX, wireframing approaches and tools

  • User journey mapping

  • Early stage approach in Building Products

  • Assignment 1 : (Sample) Identify actions as PM at a Cab aggregator app to fight competition

 

  • Communication planning

  • Analytics and experimentation like A/B analysis

  • Product growth hacking

  • Creating user habits

  • User motivation

  • Pricing approaches

  • Product analytics using Google Analytics

  • Live Assignment 2: (Sample) Case study for increasing user engagement in a leading tech website

 

  • Usability testing

  • PRD - Product requirement document

  • Agile approaches

  • Roles of the engineering team and QA team

  • User story writing

  • Stand up meetings

  • Google AdWords for targeted marketing

  • PM cv workshop

  • PM Interview workshop

  • PM Student profiling in the digital world

 

  • Capstone project: (Sample) Creating a product roadmap for a mobile app for a meditation as a service startup, Creating a Customer Journey for a dating website.

APP & WEB UX/UI WORKSHOP

 
ux design sample.jpg

UX UI WORKSHOP FOR DIGITAL WORLD

  • User experience Vs User interface

  • How to capture requirements

  • Asking the right questions in User research & interviews

  • Connect user needs to strategy

  • Planning for User testing

  • Information architecture modelling

  • Nested IA, Hub & spoke IA, Bento IA, Filtered view 

  • Wireframing with tools like Excel, Azure RP, Draw io

  • UI Design principles & organisation of visual information

  • Assignment 1: Create UI design for a B2B website

  • Assignment 2: Do a UX assignment for a sports camp website

  • Labs: UI & UX labs with various tools like Balsamiq

Some podcasts on UX & PM