DIGITAL PRODUCT MANAGEMENT WORKSHOP
PRODUCT MANAGEMENT WORKSHOP
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Introduction to Product and Product management cycle
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Understanding and estimating markets
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Competitive analysis, User research, interviews, user vs customer, surveys, sample size determination
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User Persona creation and hypothesis testing
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Design and UI/UX, wireframing approaches and tools
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User journey mapping
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Early stage approach in Building Products
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Assignment 1 : (Sample) Identify actions as PM at a Cab aggregator app to fight competition
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Communication planning
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Analytics and experimentation like A/B analysis
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Product growth hacking
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Creating user habits
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User motivation
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Pricing approaches
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Product analytics using Google Analytics
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Live Assignment 2: (Sample) Case study for increasing user engagement in a leading tech website
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Usability testing
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PRD - Product requirement document
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Agile approaches
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Roles of the engineering team and QA team
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User story writing
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Stand up meetings
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Google AdWords for targeted marketing
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PM cv workshop
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PM Interview workshop
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PM Student profiling in the digital world
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Capstone project: (Sample) Creating a product roadmap for a mobile app for a meditation as a service startup, Creating a Customer Journey for a dating website.
APP & WEB UX/UI WORKSHOP
UX UI WORKSHOP FOR DIGITAL WORLD
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User experience Vs User interface
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How to capture requirements
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Asking the right questions in User research & interviews
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Connect user needs to strategy
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Planning for User testing
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Information architecture modelling
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Nested IA, Hub & spoke IA, Bento IA, Filtered view
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Wireframing with tools like Excel, Azure RP, Draw io
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UI Design principles & organisation of visual information
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Assignment 1: Create UI design for a B2B website
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Assignment 2: Do a UX assignment for a sports camp website
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Labs: UI & UX labs with various tools like Balsamiq